Salesforce Community Launch in Slack
Dreamforce · powered by Slack
The new community lives in Slack

It all starts
with one login
in Slack.

We turn the Dreamforce trading-card moment into the front door of the Slack-powered Trailblazer Community — and it begins on the one device people never put down: their phone.

Built in Slack On their phone Collect & connect
Agentblazer
Alex
My superpower
Automation
My community
AI Builders
🤩df
DREAMFORCE ’26
The digital twin

Scan to set this as your Slack profile photo — then collect this card and bank Alex's tip into your community list.

Lives in your Slack community
#DF26
sforce.co/communities
Trailblazer Community# get-your-card
✦ Create your Trailblazer Card
Which communities are you part of?
AI BuildersAdminsArchitectsMarketers
Drop a tip for the community
Automate the boring 20% first
Generate my card →
Slackbot
Nice! Scan the QR at the booth to add your photo ✨
Step one — and the whole point

Log in on your phone, inside Slack.

Before any photo is taken, the attendee opens the Slack app on their own phone, joins the Trailblazer Community with their Trailblazer ID, and starts their card right there — pick your communities, drop a one-line tip, get a QR.

Why this is the whole game

Because when they walk off the show floor, they walk off with a logged-in device — the community already in their pocket. That's the difference between a one-time booth visit and an attendee who keeps coming back to interact, connect, and learn long after Dreamforce ends.

The experience, end to end

One loop. The fun pulls people into Slack.

1

Log in & start your card In Slack

Open the Slack app on your phone, join the Trailblazer Community with your Trailblazer ID, and kick off your card in a quick workflow — pick your communities, write a one-line tip. Slack hands you a QR.

Win · App on their phoneCommunity tagsOne-line tip
2

Hit the photo booth

Scan that QR, strike a pose. The photo is styled into your comic trading card — illustrated portrait, starburst, the works — and saved to a hosted link.

AI-styled portraitHosted image
3

Two prints pop out

A sticker for the giant collage wall — and a foldable card: trading card on the front, a QR to your digital twin on the back.

Sticker → wallFold → card + QR
4

Scan your own → set your photo In Slack

One tap pulls your card image and sets it as your Slack profile picture. The thorniest setup step — done in seconds, the moment you're proud of how you look.

Win · Profile photo set
5

Scan others → collect the room In Slack

Meet someone, scan their card. Slack adds them to your connections, reveals their trading card, and banks their tip. One scan = who you met + their card + a useful idea.

Win · Real connectionsCollectible revealTips collected
6

Slackbot wraps it up In Slack

At the end of each day, Slackbot DMs a digest — everyone you connected with (with quick ways to message them) and the tips you collected. Your "what I learned at Dreamforce," waiting in Slack.

Win · Reason to return
7

Climb the leaderboard In Slack

Top connectors win. A prize tier — say 50+ connections — keeps the networking energy high every single day, with the standings living right in the community.

🏆
Collect the room, collect the crew
Hit the connection tiers and earn the Salesforce character plushies
Salesforce character plushies — Cloudy, the elephant, Astro and Codey
25+ → 1 plushie 50+ → collect 2 100+ → the full set
Gamified networkingDaily momentumWin · Real-world reward
Why it compounds

It's not a booth. It's a flywheel that spins inside Slack.

Slackon every phone
📱
Log in
📸
Get a card
🔗
Scan & connect
💡
Collect tips
🏆
Climb & come back
→
The login is the seed.

Everything hangs off the logged-in device in their pocket — that's what keeps the community alive after the event.

→
Every scan deepens the graph.

The phone becomes a connection tool inside Slack, not a distraction — relationships recorded for after Dreamforce.

→
Every card pulls the next person in.

Faces on the wall and on campus screens are social proof that drives the next wave to log in.

→
The loop closes in Slack.

Joined, set up, connected, and coming back — exactly where we wanted them.

The spectacle layer

A social wall that celebrates the builders.

Not a scrolling feed — a living collage of the doers: the brightest Agentblazers and Trailblazers, the people actually shipping. The same faces from the booth get cut into the static slide rotations already running across campus — so they show up right where the random hold-slides do, no new screen real-estate required.

Trailblazer social wall · live from #DF26
Where it shows up

Drop it into the loops that are already playing — the filler slides between the real content. Suddenly the "while you wait" screen is a wall of your own community.

Welcome to Dreamforce
Meet your community · join in Slack
Pre-keynote hold slideOn the main stage screen while the room fills in.
Before the concertUp on the big screens as the crowd rolls in.
Between-session slidesMixed into the rotation of static fillers — one slide among many.
What we win

Four outcomes. One experience.

Acquisition

Slack on every phone

The community installed and logged in — the platform shift made personal, physical, and impossible to skip.

Activation

Set up in seconds

Profile photos set and first connections made during the event, while it's effortless and fun.

Retention

Reasons to return

A connection graph and a tip digest that make reopening Slack the obvious next move — for days and weeks after.

Reach

A talked-about moment

A wall, a leaderboard, and campus screens that show the whole company what the new Slack community is about.

The pitch in one breath

Get one login — and the rest takes care of itself.

Make the most fun thing at the conference start inside Slack, on their phone. From there: a profile set in one tap, networking turned into a game, and everyone home with people to talk to and a digest of what they learned — all living in the community we just put in their pocket.

One login · A community that sticks